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Write copy like a Jedi 🧠
Joe PortsmouthMar 11, 2023
“Inside each of us is a natural-born storyteller, waiting to be released.”
Joe PortsmouthMar 18, 2023
To bring us into 2024
Joe PortsmouthJan 03, 2024
What it is. Why it works. How you can take action.
Joe PortsmouthMar 27, 2024
The best copywriters know how to repeat the same message 100 different ways.
Joe PortsmouthMar 20, 2024
Using the endowment effect to increase perceived value
Joe PortsmouthMar 13, 2024
How to write copy for the 4 stages of the post-purchase customer lifecycle.
Joe PortsmouthMar 06, 2024
How to write copy for each stage of the customer lifecycle
Joe PortsmouthFeb 28, 2024
Stop your readers from bouncing to another page.
Joe PortsmouthFeb 21, 2024
How you position your product is everything.
Joe PortsmouthFeb 14, 2024
Speak to the emotions behind the decision rather than the decision itself.
Joe PortsmouthFeb 07, 2024
Great copy uses The Rule Of One.
Joe PortsmouthJan 31, 2024
The only motivation principles you need to know.
Joe PortsmouthJan 24, 2024
Not all stories need to be 300-page novels.
Joe PortsmouthJan 17, 2024
How to motivate your readers with the Pygmalion Effect
Joe PortsmouthJan 10, 2024