Use it when you've run out of ideas.
How do you choose the right tone for your copywriting in different industries?
How to use specificity in your copy.
Use every time you sit down to write.
Now that I have your attention...
Avoid this critical copywriting mistake.
Hint: it's the secret sauce of copywriting
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But it wasn't the copywriting...
It's not what you write. It's how you write it.
"They laughed when I sat down at the piano but when I started to play!
Hint: It's what your audience really cares about.
