They lied to you.
How to use mistakes to your advantage in your copywriting.
Should you use adverbs in your copy?
How to use humor in your copy
What it is. Why it works. How you can take action.
The best copywriters know how to repeat the same message 100 different ways.
Using the endowment effect to increase perceived value
How to write copy for the 4 stages of the post-purchase customer lifecycle.
How to write copy for each stage of the customer lifecycle
Stop your readers from bouncing to another page.
How you position your product is everything.
Speak to the emotions behind the decision rather than the decision itself.
