🎵 Easy like Sunday morning
It's not what you write. It's how you write it.
Welcome to the 34th issue of Write On!
The newsletter that scored as many points in an NFL game this weekend as the New York Giants 🥲
Estimated read time: 1 minute 59 seconds
90 days ago, building a course seemed like a daunting task.
But as you’re reading this:
The course is 95% done
The beta feedback is complete
The social posts are being planned
The launch emails are being written
The affiliate program is being created
There’s no turning back now.
The Storywriting Playbook course will launch on Wednesday, 9/27.
The goal is simple: Make you a better storyteller so you can make more money online.
Inside the course, you’ll learn my step-by-step process for:
Empathizing with your reader
Coming up with unique story ideas
Using proven storytelling frameworks
Putting it all together in ads, emails, and landing pages
470+ Write On readers are already on the waitlist and will be getting early access + a discounted price.
Click the button below to join the waitlist and enjoy those same perks 👇
You know the old saying, right?
“It’s not what you say. It’s who you say it.”
The same is true for your copy:
It’s not just WHAT you write. It’s HOW you write it.
Because if you write marketing emails that look like this:
I can promise you won’t get many sales.
Here’re 3 quick ways to improve the readability of your copy:
1. Use font size to your advantage:
Our brain works in funny ways.
We’re programmed to look for:
And then body copy
Sticking with a familiar structure will help your readability:
2. Utilize lists:
My general rule of thumb is: “If it can be a list, make it a list.”
It’s much easier to process than a longer sentence that has multiple commas, multiple ideas, an inconsistent length of ideas between commas, and then condensed into a tight space. 👈 Like that last sentence. Yuck. 🤢
A great example is the top section of this newsletter promoting my storytelling waitlist.
Plenty of white space.
Bullets are listed in order of shortest length to longest. It flowssss:
3. Aim for 15 words or less in each sentence:
Short sentences set the pace.
Short sentences are easier to understand.
Short sentences force you to remove fluff in your copy.
My favorite way to clean up long sentences is hemingwayapp.com. It’ll identify parts of your copy that might be difficult to read:
Top Finds This Week:
📖 Storytelling: What Denzel Washington's character in the the movie Training Day can teach you about copywriting: (link)
🖼 Frameworks: 5 bad hooks to avoid but rewritten for use (Number 3 is great for beginners): (link)
📜 Principles: 2 letters that will instantly increase your writing productivity: (link)
✍️ Write On: How a marketing email got me to apply for a $600/month service: (link)
That’s all for this week. Thanks for reading.
See you next Wednesday!
P.S. Whenever you’re ready, here’re three ways I can help you:
Facts tell. Stories Sell. Use storytelling in your copywriting to grow your business. Get early access to my new course, The Storywriting Playbook: (👉Add me to the waitlist!)
Write On ad slots open back up in October. Lock in a discounted ad slot now while the newsletter continues to grow: (👉Grab an ad slot)
Keep your writing sharp all year round. Enjoy free lifetime access to my collection of Write On copywriting guides: (👉View all guides)
P.P.S. It’s okay to tell me if this sucked. Your chance below:
What did you think of today's newsletter?