Welcome to the 62nd issue of Write On!

The newsletter that has a structured settlement and needs cash now. So I called J.G. Wentworth (877-CASHNOW).

In today’s issue I’ll be covering:

• Make $5,000+/month as a freelance writer

• The endless copywriting cycle framework

• Your 30-min copywriting consultation

Estimated read time: 1 minute 54 seconds

Make $5,000+/Month As A Freelance Writer

Do you feel overworked and underpaid?

Then this FREE 5-day email course will help you:

• Fix your biggest pricing mistakes

• Instantly raise your prices

• Grow your 1-person writing business (without burning out)

Click here to get access.

A quick survey so I can write better newsletters for you:

I’m thinking about building a guide that helps you capture more email leads.

But I’d love to get more input from you first to make it as valuable as possible.

If you’d like some help capturing email leads, please answer this short, 6-question survey (it should only take 2-3 minutes):

The endless copywriting cycle framework:

Most marketers bang out some copy and never look at it again.

They don’t optimize.

And as a result, they miss out on a huge opportunity.

Because marketing is testing.

You can know everything about:

• marketing

• copywriting

• human psychology

But if you don’t know how to run A/B tests, iterate, and improve...

Then you’re cutting your upside off at the kneecaps.

Here’s how my team and I write copy with the The Endless Copywriting Cycle:

How it works:

1. Research and discover

2. Write, edit and publish the copy

3. Validate with your audience, A/B test to optimize

4. Repeat. Again… and again… and again…

When you’re first creating and marketing your product you:

• identify your ideal customer

• research their problems/pains and desires

• write the initial copy

Once you’ve released your product, you’ll find that what you had in mind doesn’t always 100% align with reality.

And that’s totally fine.

You just have to iterate.

And you repeat the cycle from the beginning.

But this time:

• you research your previous buyers

• rewrite your copy with a new angle

• test it again

This cycle is endless.

And with each iteration, your conversion rate and revenue should improve over time.

But don’t waste so much time on “small win” A/B tests.

Start with big swings by testing variables such as:

1. Your hero section

2. The big idea you use as your main value prop

3. The pain points, objections, and dreams of your reader

Keep testing until you feel like you can’t iterate any more.

And then test some more ;)

Now it’s your turn.

One more free copywriting resource for you:

I opened up some “office hours” through the rest of March.

Happy to answer any questions about copywriting or email marketing during these 30-minute time slots — 100% free!

Grab a free slot below. There’s only a couple of slots left.

That’s all for this week! See you next Wednesday.

Cheers,

Joe

P.S. Whenever you’re ready, here are 3 more ways I can help you:

1. Need help capturing email leads? Fill out this short survey and let me know how I can help: Start survey

2. Want to get your business or newsletter in front of 12,000+ entrepreneurs, marketers, and writers by sponsoring Write On? Click here for sponsorship details (next available slot is 5/1).

3. I’m holding free office hours through the end of March. Grab 30-min here (only a few slots left)