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Welcome to the 50th issue of Write On!
The newsletter that wants to remind you that the statute of limitations on wishing people a “Happy New Year” expires today. Get them in while you still can. I don’t make the rules.
In today’s issue I’ll be covering:
Mastering the art and science of shipping more winning ads
The top 5 Write On copywriting tips from 2023
237 Top Finds from 2023 (all in one place)
Join the Society of Storytellers
Estimated read time: 1 minute 56 seconds
Past issues include:
⚡The Barry Hott Ugly Ads Edition which revealed the science of getting past people’s subconscious ad blockers.
⚡ The Sarah Levinger Psychology-Based Creative Edition showing how to properly use emotion and brain science in your advertising.
⚡The Alex Cooper A-to-Z of Ad Production Edition giving teams a relentlessly practical guide to ideation and iteration.
Plus, we’ve covered things like how HexClad's Head of Growth Connor Rolain runs his creative strategy flywheel, how to properly back into a MER goal, contribution margin tutorials, and advanced ad analysis techniques.
Top 5 Write On Copywriting Tips:
We covered a lot of copywriting tips in 2023.
49 newsletters to be exact.
At the end of every newsletter, I ask for your feedback.
The 5 newsletters below received the most “✍️ ✍️ ✍️ ✍️ ✍️ Loved it!” votes:
#5 - How to write copy at warp-speed (3/22/2023):
I showed you how to write copy 10x faster with ChatGPT and the PAS copywriting framework.
#4 - Sexy sentence structure boosts copywriting conversions (12/20/2023):
I showed you how to get up to 127.5% higher click-through rates with (slightly) surprising copy (including a calculator that gives your copy a “surprise” score).
#3 - Are you selling vitamins or painkillers? (4/26/2023):
I showed you that it doesn’t matter what you’re selling. It matters how you position what you’re selling.
#2 - This copywriting tip never fails (11/8/2023):
A bold title. But it looks like I backed it up, coming in at the #2 most-loved spot! I showed you how to never run out of copywriting ideas.
#1 - Specificity sells (8/23/2023):
“Be more specific.” Common advice in the copywriting world. I showed you that most copywriters don’t go far enough with their specificity.
💥 How to take action: You and your peers ranked these as the most-loved Write On newsletters of 2023. Probably couldn’t hurt to give them a re-read and try putting them into practice again in 2024 :)
Top Finds This Week:
I went ahead and took all 237 Top Finds from 2023 and put them in one place for you (organized by date, source, content type, and category). Enjoy!
📖 BONUS: My friend, Parker, just launched the Society of Storytellers
It will become one of the best storytelling communities out there in 2024. There’s no doubt in my mind.
But he’s only taking new members for a limited time. If you want to grow a social media following with storytelling in 2024, make sure you join before the doors close on January 7th at 11:59 PM PST.
That’s all for this week! See you next Wednesday.
Cheers,
P.S. Let’s make 2024 even better 👇
What do you want more of in 2024? |
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