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Welcome to the 54th issue of Write On!

The newsletter that likes its eggs sunny side down.

In today’s issue I’ll be covering:

• The Wall Street Journal of marketing

• The Rule Of One in copywriting

• Top finds this week, including a 5-step framework to write 60,000+ words in 30 hours or less

Estimated read time: 1 minutes 56 seconds

How 72,000+ CEOs & Marketers Start Their Day

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Well more than 72,000+ world class CEOs, Founders, & Marketers are getting the answers to all of those questions and more by simply reading Growth Daily for 5 minutes every morning! 

Dubbed “The WSJ of marketing” by its readers, Growth Daily delivers the most impactful news, tips, tools, and insights for all things business growth!

Subscribe here to become a master growth marketer!

The Rule Of One:

Great copy uses The Rule Of One:

• One idea

• One benefit

• One solution

• One message

• One target audience

Let’s walk through a famous copywriting example together: Avis’ No.2 campaign 👇

One idea:

The core idea here is that being number two in the market drives Avis to put extra effort into their service.

One benefit:

The benefit for the customer is superior service.

Avis suggests that because they are not the biggest, they must offer a higher level of care and attention to customers.

One solution:

Avis presents itself as the solution for customers who are tired of the complacency that can come with larger, market-leading companies.

Their "try harder" ethos is positioned as the reason to choose them over the bigger competitor.

One message:

The message is focused and clear: Avis, being number two, works harder for customer satisfaction.

This is a message about effort, attention to detail, and customer care.

One target audience:

This campaign targets travelers who value customer service and attention to detail and may be disillusioned with larger companies' impersonal service.

Top Finds This Week:

📖 Storytelling: Use these 3 frameworks to create compelling stories: (link)

🖼 Frameworks: 5-step framework to write 60,000+ words in 30 hours or less (2,000 words per hour): (link)

📜 Principles: List of emotional trigger words to use in your copy: (link)

✍️ Write On: Leveraging Maslow's hierarchy of needs to write compelling copy: (link)

👻 Ghostwriting (Sponsored):

That’s all for this week! See you next Wednesday.

Cheers,

Joe

P.S. Meme for your thoughts?

A WRITE ON REVIEW:

*I’m never gonna call Twitter, “X.” Even if there’s a fire!