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- 15%+ increase in revenue with 6 words
Welcome to the 8th issue of Write On!
I broke the rules. 😬
You’re no longer getting 5 weekly copywriting tips…
You’re getting 6!
It was time to give Psychology some love in the “Top Finds” section :)
Take a second to compose yourself after that mini panic attack… now, let’s get this show on the road.
Estimated read time: 2 minutes, 53 seconds
Speaking of psychology… check out the Free Copywriting Psychology Guide I compiled just for you last week:
Did you know you have access to this copywriting guide (plus 6 others)? Click here to check out the entire collection of Write On copywriting guides.
Top Finds This Week:
📖 Storytelling: You'll tell better stories if you understand this 1 simple idea.
🧠 Psychology: 16 psychological effects to start selling with your words on autopilot.
🖼 Framework: Use ”The Cross-Out Test” to measure the quality of your copywriting in less than 10 seconds.
📜 Principles: A quick tip to increase the conversion rates of your CTAs.
⚙️ Resource: “The Boron Letters” is a cult classic in the world of copywriting. This website collected all of the letters in one place for free. Enjoy :)
🤖 AI: In case you missed it, ChatGPT-4 launched yesterday. Pretty wild, considering I’m still trying to wrap my brain around GPT-3 🤯
One More Thought:
Today, I’ll show you how to increase your revenue by over 15% with six words.
It's going to be a quick one. Don’t blink, or you’ll miss it.
See that blue box below?
That's it.
I ran an A/B test on this popup:
Version 1 = no line of copy
Version 2 = line of copy under email form
Adding this one line of copy resulted in a:
10.79% uplift in signups
15.79% uplift in revenue generated from these signups
🤔 Why does it work?
You can call it FOMO, loss aversion, or whatever you want...
The underlying principle is that people hate to miss a deal.
Nobody gets joy out of clicking a link that says: "No, I don't like free stuff"
Plus, outside of the noticeable performance improvement, I love this tactic for a few other reasons:
It was dead simple to test.
It shows some brand personality.
It's subtle and not too pushy or "in your face."
💡 Bottom line: One small tweak can have a huge impact on your performance. Subtle FOMO can influence your customer behavior.
💥 Action Items:
Run an A/B test using this line of copy (or a similar version), and let me know how it goes!
NEW: Weekly Mailbag
I want to hear from you!
Ask me any writing question, and I'll answer in a future issue of Write On.
Because if YOU have a question, there are probably at least a dozen other people with the same question. So let’s help each other win together.
You can submit your entry below. I read every response.
That’s all for this week. Thanks for reading.
See you next Wednesday!
Joe
Always leave on a high note
P.S. Whenever you’re ready, there are 3 ways I can help you:
Check out a list of my favorite copywriting tools and resources — perfect for any creator or solopreneur.
Want to chat? Book 15 minutes on my calendar.
Craving more writing tips? Check out past issues of Write On here.
P.P.S. And if you've got a moment, I'd love to get your feedback:
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