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Do you know where your customers are?
Improve the persuasiveness of your copywriting with this proven strategy.
Joe Portsmouth
March 01, 2023
Welcome to the 6th issue of Write On! We’re diving straight into the goods this week. Enjoy!
Top Five Finds:
📖 Storytelling: Most people suck at storytelling. But if you avoid these 10 killer mistakes, Nathan guarantees you won’t.
🖼 Framework: The 3 pillars of magnetic writing that attract lifelong fans - do you check off all 3 pillars?
📜 Principles: Make sure you know the difference between what a value prop is and is NOT.
⚙️ Tool: The best way to write better copy is by practicing. Level up your copywriting with free daily prompts and exercises.
🤖 AI: Write better hooks in seconds and go viral with my favorite AI writing tool.
🎁 Bonus: In case you missed it, I built a 33-Step Master Copywriting Checklist. Free for all Write On subs!
One More Thought:
My friend, Brian, wrote a great thread this week about how Airbnb turned their customers into raving fans by obsessing over the customer experience.
While the thread wasn’t about copywriting, it highlighted an important principle that every copywriter should know:
💡 You can improve the persuasiveness of your copywriting by personalizing your message based on where your customer is in their lifecycle.
How do you define your customer lifecycle? Here’s a good starting point:
Once you’ve outlined all of the key touchpoints, the next step would be to think through what the most appropriate messaging would be at each stage.
e.g. At my full-time job (Beard Club), it could look something like this:
Experiences pain: “Nobody likes a patchy beard.”
Searches for solution: “There are a lot of beard growth brands out there. How do you know who to trust?”
Finds your solution: “We’ve helped over 2,000,000+ men achieve their beard goals.”
Decides to buy (or not): “Save up to 30% when you buy one of our beard growth kits.”
Payment: “The items in your cart are covered by our 100% money-back beard growth guarantee.”
Onboarding: “Here’s how to get the most out of your new beard growth kit.”
Uses your solution: “The guys that get the best beard growth results use our products daily.”
Solves their pain: “Check out our latest blog: 7 tips for overcoming uneven beard growth”
Shares with friends: “Friends don’t let other friends have patchy beards.”
The ideas that could come from this exercise are endless.
So study your customer lifecycle inside and out to ensure your customers get the right message at the right time.
💥 Action Items:
Outline your customer lifecycle step-by-step.
Identify the key messages that could be highlighted at each step.
Run tests to see which copy is most effective at each stage.
What did you think of today's newsletter? |
That’s all for this week. Thanks for reading.
See you next Wednesday!
Joe
Always leave on a high note
P.S. Want some more recommendations to level up your writing game?
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