Welcome to the 51st issue of Write On!

The newsletter that makes the kool-aid man run through walls.

In today’s issue I’ll be covering:

• Earn $10,000+ per month without working 40+ hour weeks

• How to motivate your readers with the Pygmalion Effect

• Top finds this week, including Mr. Beast’s 3-part framework for rapid growth

Estimated read time: 2 minutes 24 seconds

Earn $10,000+ per month without working 40+ hour weeks:

🗣 “I signed a client worth 2x my annual salary from my previous job!"

🗣 "Best month ever: $50k in new business!"

🗣 “First 30k month!”

Those are 3 of the hundreds of people Ken Yamosh has helped get their businesses to 6 and 7 figures.

If you don’t know Ken, let me introduce you:

• Solopreneur since 2005.

• Built his consulting business to multi-7-figures.

• Has worked with top solopreneurs, including Matt Barker, Jake Ward, and Lara Acosta.

He also runs a kickass newsletter called “The Remote Solopreneur” (I’m a sub).

Join 10,000+ other solopreneurs on the list and claim your FREE Growth Blueprint today:

How to motivate your readers with the Pygmalion Effect:

You’ve probably experienced this at some point in your life.

Maybe it was a coach that motivated you to squeeze out one more rep in practice even though you were tired.

Or a teacher encouraging you to keep trying while working on a difficult math problem.

They gave you the belief that you could do better, so you tried to live up to that belief.

They inspired you with their words.

And that’s what copywriting is all about:

Let’s look through some example of the Pygmalion Effect in action 👇

A Hypothetical Example:

You’re selling a program that teaches students how to code a website.

Imagine how your students are feeling when they get that first email. They’re probably doubting whether they’ll actually be able to learn how to code.

So your welcome email could start one of two ways:

Option A: “Here’s your 4-week blueprint to code your first website.”

Option B: “You got this. Here’s your 4-week blueprint to code your first website.”

Doesn’t option B just feel different?

It reassures the reader and heightens their awareness as they continue reading.

Small change. Big difference.

Two Real Examples:

Duolingo is a language-learning app.

They oftern use copy like: “Learn a language in just 5 minutes a day”

I use something similar on the landing page for this newsletter:

This language sets positive expectations in the reader’s mind for their ability to succeed.

If a Duolingo user believes learning a language is achievable and not overly time-consuming, they’re more likely to engage consistently with the app and see progress.

If you believe that each quick copywriting lesson will make you a better copywriter, you’re going to keep opening this newsletter. If you keep opening this newsletter and putting these tips into practice, you’re more likely to get the results you’re after.

At the end of the day, your goal as the copywriter is to make your audience BELIEVE they can achieve what they want to achieve.

Then you help ‘em achieve it.

Top Finds This Week:

📖 Storytelling: 7 powerful frameworks that will help you tell better stories: (link)

💪 Writing Exercise: Practice using benefit-based CTAs: (link)

🖼 Frameworks: Mr. Beast’s 3-part framework for rapid growth (and how it can be applied to your writing): (link)

📜 Principles: Why you shouldn’t get so caught up on grammar: (link)

✍️ Write On: The top 5 Write On copywriting tips from 2023: (link)

That’s all for this week! See you next Wednesday.

Cheers,

Joe

P.S. Meme for your thoughts?

A WRITE ON REVIEW: