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Welcome to the 45th issue of Write On!
The newsletter that made it through Black Friday Cyber Monday weekend with all its limbs still attached.
In today’s issue I’ll be covering:
Give your brand an unfair advantage.
3 quick ways to get your customers to take action using repetition in your copywriting.
Top finds this week, including why quantity matters more than quality when it comes to writing.
Estimated read time: 1 minute 44 seconds
Building an iconic brand may not be as hard as you think. With Scott Galloway’s Brand Strategy sprint, you’ll get an unfair advantage over your competition.
In this sprint, Scott breaks down practical insights from companies like Apple, Nike, & Uber to help you apply the same frameworks to your own brand.
For 30 days only, you can get The Brand Strategy sprint, normally $179, for FREE, when you use the discount code: SCOTT100.
Is there a parrot in here?
Repetition in copywriting is like the chorus of your favorite song:
It evokes emotions
Gets stuck in your head
Makes you start tapping your feet
Or in our case, nudges our readers towards the buy button.
Here are 3 quick ways to get your customers to take action using repetition in your copywriting:
(1) Emphasize key messages:
You can do this by reiterating key benefits or unique selling propositions (USP) to reinforce their importance.
USP = a feature or characteristic of a product, service, etc. that distinguishes it from others of a similar nature and makes it more appealing.
This can be done in headlines, subheadings, CTAs, etc.
Example:
Nike uses repetition of “Just Do It” across various campaigns to reinforce the message of action and determination.
Each campaign will be different, but the overarching theme remains the same.
💥 How to take action: Identify your core message or USP and brainstorm ways to repeat it across your content creatively.
(2) Build emotional connection:
Using repeated phrases makes your copy more memorable — especially when it’s consistently tied to a specific emotion.
Example:
Coca-Cola’s repetitive use of “Happiness” and “Share a Coke” consistently evokes feelings of joy and community when associated with their brand.
💥 How to take action: Choose an emotion you want your audience to feel and develop a repetitive phrase that encapsulates this emotion and ties it to your brand.
(3) Creating a sense of urgency:
This technique isn’t about pressuring the reader.
It’s about making the repetitive phrases lead toward a clear, compelling call to action that encourages a decisive response.
Example:
Amazon frequently creates time-bound offers under the umbrella, “Deal of the Day” to prompt immediate purchases.
💥 How to take action: Review your current offers or promotions and incorporate repetitive elements that communicate urgency.
💡 Bottom line: Creatively using repetition in your copywriting will make your brand more memorable.
Top Finds This Week:
📖 Storytelling: 3 strategies to gamify your storytelling: (link)
💪 Writing Exercise: Why quantity matters more than quality when it comes to writing: (link)
🖼 Frameworks: In the age of ChatGPT, there is only one superpower you can develop: Writing effectively. Here're 9 frameworks to help you build the skill: (link)
📜 Principles: People don’t buy info or products. They buy this instead: (link)
✍️ Write On: 10 trigger words that hit different in copywriting: (link)
That’s all for this week! See you next Wednesday.
Cheers,
P.S. Meme for your thoughts?
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