How to hulk smash objections

Welcome to the 25th issue of Write On!

The newsletter that just reached George Washington quarter status.

Estimated read time: 2 minutes 19 seconds

Waitlist Party

Vacation put me in a giving mood last week.

So waitlist signups for my new course - The Storywriting Playbook - received a special offer in their inbox on Sunday:

The 5 winners of the giveaway will be getting an email from me later today to set up their first call.

I was planning to announce the winners in this part of the newsletter but realized I didn’t capture first names and sharing personal email addresses to 12,400+ other people is probably not the best idea 🙂

230+ Write On readers are on the waitlist to become a better storyteller so they can sell more online. Consider joining them because you’ll get:

• Early access to the course launch

• Sneak peeks into the course

• Exclusive pricing

Just click the button below 👇

Top Finds This Week:

📖 Storytelling: 3 techniques to create killer hooks for your stories: (link)

🧠 Psychology: Sue is a Write On subscriber (😍) and writes a newsletter on copywriting psychology. You know what to do next 👉 (link)

🖼 Framework: McKinsey makes $500,000+ on a single presentation. Learn their simple framework here for $0: (link)

📜 Principles: The BIG problem with marketing on platforms like TikTok, Twitter, Google, Facebook, etc. (link)

⚙️ Resource: Good Copy, Bad Copy. This blog will help you find and keep your business writing mojo: (link)

🤖 AI: Haven’t tried all of these tools yet but thought this was a pretty comprehensive review of the best AI copywriting tools out there: (link)

✍️ Write On: This story has stuck with me for years: (link)

How to hulk smash objections:

One of the best ways to sell is by crushing objections.

Let’s power through 5 of your customers' most common objections and how you can crush them to win the sale:

Objection #1: “This isn’t for me.”

If a qualified prospect says this, there's a messaging issue.

To crush this objection:

• Personalize your copy

• Speak in their language

• Eliminate risk with a free trial

A great example:

Objection #2: “I don't have time.”

This means your solution is not convenient enough.

Increase convenience by:

• Doing the work for them

• Offering hands-on support

• Reducing friction to get started

A great example:

Objection #3: “I don't need this.”

Remind them why they're on your site looking for a new solution.

To crush this objection:

• Poke their pain points

• Sell the desired transformation

• Show what life looks like if they don't take action

A great example:

Objection #4: “I don't trust you.”

People buy from companies they trust.

Display credibility with:

• Social proof

• Testimonials

• Relevant statistics

A great example:

Objection #5: “I can't afford this.”

Price is not the problem. It's the perceived value.

Increase value by:

• Showing proven results

• Adding free gifts, perks, etc.

• Remove risk with guarantees

A great example:

That’s all for this week. Thanks for reading.

See you next Wednesday!

Joe

P.S. Whenever you’re ready, here’re three ways I can help you:

1. Facts tell. Stories Sell. Use storytelling in your copywriting to grow your business. Get early access to my new course: The Storywriting Playbook (👉Add me to the waitlist!)

2. Keep your writing sharp all year round and enjoy free lifetime access to my collection of Write On copywriting guides (👉View all guides)

3. I’m building the ultimate copywriting resource library. Check out my full list of Write On recommendations and discounts (👉View all recs)

P.P.S. If you've got a moment, I'd love to get your feedback:

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