Would you like to phone a friend?

Welcome to the 13th issue of Write On!

I’ve made the difficult decision not to become a pro golfer after 6 consecutive rounds shooting 100+ in Myrtle Beach last week.

That means more copywriting newsletters for you :)

Estimated read time: 2 minutes, 28 seconds

But first, a quick poll…

Top Finds This Week:

📖 Storytelling: How Hollywood controls your attention using storytelling… and how world-class copywriters do so too (link)

🧠 Psychology: 10 powerful principles of persuasion that will change the way you communicate (link)

🖼 Framework: 10 copywriting formulas to increase conversions and clicks on your ads, emails, headlines, and landing pages (link)

📜 Principles: 6 tips to master copywriting and build a $10k/month business (link)

⚙️ Resource: A website that helps writers succeed in the creator economy (link)

🤖 AI: Tweak the style of your ChatGPT outputs using these 20 words (link)

Would you like to phone a friend?

One of the most common struggles I hear from other creators and business owners when it comes to copywriting is:

Can you relate to this?

I know I sure can.

But why does this happen?

You work with your product 24/7/365.

You know the product better than anybody else.

You know your customers better than anybody else too.

It should be easy. Right?

Not always.

Here are 5 causes that hold you back when trying to write copy for your product:

• Emotional attachment: you think your product is the best (spoiler: it probably isn’t)

• Lack of experience: you haven’t written a lot of copy in general

• Biased perspective: you’re unable to truly connect with your audience because your personal biases are getting in the way

• Time constraints: you don’t have the time to sit down and write great copy because other fires in your business require immediate attention

• Perfectionism: you take too long to finish your copy because you want it to be perfect

If any of those causes made you think, “yeah, that’s probably me” I’ve got some good news for you:

1. You’re not alone.

2. There are solutions around this problem.

3 ways you can get over the mental block of writing copy for your product (without outsourcing the job to somebody else):

1) Talk to a friend:

When you feel lost and have no idea what to write, one of the simplest solutions is to pick up the phone and call a friend.

2) Talk to a customer:

The best way to know what’s resonating with your customers is to listen to what they’re saying to you.

You can do this by:

• Scheduling 1-on-1 interviews

• Reading comments on social media

• Reading reviews

They will be using the language you should be using in your copy.

I refer back to this LinkedIn post often when I’m going through the exercise of leveraging customer reviews in my copy:

3) Talk to ChatGPT:

You have an editor who never sleeps and always remains objective.

ChatGPT can spot the holes in your copy that you’re missing because you’re too close to the product.

All you have to do is ask:

That’s all for this week. Thanks for reading.

See you next Wednesday!

Joe

P.S. If you've got a moment, I'd love to get your feedback:

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