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Welcome to the 11th issue of Write On!
The newsletter that Tony The Tiger described as “GRRRREAT!”
Thanks, Big T.
Estimated read time: 2 minutes, 10 seconds
A WRITE ON ANNOUNCEMENT:
I just finished a collab with Steven Spielberg where we created 4 Never-Before-Seen Storytelling Frameworks. These copywriting frameworks will help you write compelling stories that engage your audience like they’re watching Jaws for the first time.
ChatGPT played the role of Steven Spielberg in this conversation. 😉
I’ll send the frameworks to you for free as part of this month’s Write On referral program.
All you have to do is share Write On with 1 other person 👇
Top Finds This Week:
📖 Storytelling: Study these 12 frameworks to become a master storyteller.
🧠 Psychology: 5 simple ways to amplify emotion in your writing.
🖼 Framework: 10 email campaigns that will 10x your sales without discounting a single penny.
📜 Principles: I think this is the best copywriting tip in today’s newsletter.
⚙️ Resource: My absolute favorite website for finding hidden gem copywriting examples.
🤖 AI: 8 ways to use ChatGPT to improve the quality of your writing ideas.
Remember the Good Ol’ Days?
Of course, you do.
That’s what today’s mini deep dive (shallow dive? 🤔) is all about. The good ol’ days.
Imagine you’re back in your 3rd-grade classroom.
You just finished up recess.
You’re sweating like a maniac.
But you don’t care.
Because you’re in 3rd grade, and life is simple.
You only need to breeze through your final lesson of the day, and you’re home free.
So you start to focus as your teacher writes out the “word of the day” on the chalkboard:
Now, maybe your teacher isn’t throwing the words “sentimental longing” or “wistful” at you at this point in your education… but you get the point.
Just creating this scene of:
3rd grade
After recess
Without a care in the world…
might leave some of you feeling a bit nostalgic right now.
And it’s probably got you more engaged in this portion of the newsletter.
We just took a completely unrelated positive experience from your hypothetical past and tied it to a copywriting lesson to make it more engaging.
My guess is some of you are reading this newsletter nodding along and thinking: “wow, he’s absolutely right.”
I bet some of you might also be reading this and thinking: “What a dumb example. 3rd grade sucked.”
First…
Second… here are two more examples of how you can use nostalgia in your copywriting.
Example #1: If you were selling an email marketing course 👇
Example 2: If you want to narrow in on a specific value prop for your product 👇
💡Bottom line: Nostalgia is an excellent way to connect with your reader on a deeper level and create postive associations with your brand.
That’s all for this week. Thanks for reading.
See you next Wednesday!
Joe
P.S. If you've got a moment, I'd love to get your feedback:
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