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10 dead-simple tips to make you a better storyteller
Welcome to the first issue of Write On - your new go-to source for the best copywriting tips on the internet.
Joe Portsmouth
January 25, 2023
Let's goooo! You made it. I'd give every single one of you this type of welcome if I could (but a gif will have to do for now):
If you were forwarded this email, you can click the button below to sign up for the newsletter and receive my free swipe file of 67 Quick Copywriting Tips! Join 1,446 other readers here:
Okay, enough chit-chat. This newsletter is meant to be quick, fun, and value-packed. So let's dive into this week's 5 actionable copywriting tips 👇
📖 Storytelling - 10 dead-simple tips to make you a better storyteller:
Nothing hooks readers more effectively than a great story.
Nathan is making a name for himself in the storytelling world to the tune of 200K+ Twitter followers. He's my favorite creator to follow on the topic. Check out one of his best threads below:
The most important skill you’ve never been taught:
Storytelling
10 dead-simple tips to make you a better storyteller:
— Nathan Baugh 🗺️ (@nathanbaugh27)
12:39 PM • Jul 23, 2022
Bonus: Join 48,000+ readers and sign up for Nathan's newsletter to become a better storyteller. I never miss a single issue.
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📜 Copywriting Principle - How to name and claim your ideas to stand out:
I've seen the effectiveness of this firsthand in my Email Marketing course. The part my students always remember the most? My named frameworks (e.g. The 5-Star Email Framework).
Cole takes this concept to the next level in his thread below as he walks you through how to name and claim your niche as an online writer:
Naming & Claiming your ideas is the easiest way to immediately "stand out."
Here's a quick 🧵on how to do it well.
— Nicolas Cole 🚢🏴☠️ (@Nicolascole77)
3:00 PM • Oct 21, 2021
🖼 Framework - Never stare at a blank page again. Steal these 10 copywriting frameworks:
I'm a HUGE fan of templates. I use them for my tweets, threads, marketing emails, etc.
Brain-dumping all of your thoughts onto a page is easy. Organizing those thoughts clearly and cohesively is the hard part.
Templates fix that problem by providing a proven format for organizing information. Chase outlines 10 of the best copywriting frameworks below:
My agency has written 10,000+ pieces of copy.
Our #1 Copywriting Rule:
Never write copy from scratch, always use a framework.
Here are 10 proven copywriting frameworks to write high-converting copy.
🧵 THREAD 🧵
— Chase Dimond | Email Marketing Nerd 📧 (@ecomchasedimond)
4:04 PM • Jun 27, 2022
🤯 Psychology - The best brands sell feelings, not products:
This powerful chart from Barsee shows why you should always look for the deeper reason why people buy your product.
They're not buying features. They're buying into the way you make them feel.
More emotion. Less logic.
The best brands sell feelings, not products.
— Barsee 🐶 (@heyBarsee)
7:31 AM • Dec 29, 2022
⚙️ Tools & Resources - I can make a rhyme any time:
Meet rhymezone.com - a simple website that helps you find rhymes for any word you can think of.
People remember words and things that rhyme. Test it out in your copy and see what sticks!
That's a wrap for this week! Please take 2 seconds and leave some feedback to help improve the newsletter. Just click one of the links below for each question:
📢 Get your writing in front of thousands of others:
Reply to this email with a link to one of your writing pieces, and I'll randomly select one person to feature in this section of next week's newsletter :)
See you all next Wednesday!
Joe
